Notice of Change of Company Name from Nordeste Corporation to Abe Yoando Pharmaceutical Co.

THANK YOU FOR YOUR CONTINUED SUPPORT OF NORDESTE AND THE INFINIXX BRAND.

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NORDESTE CORPORATION, WHICH OPERATES THE INFINIXX BRAND, WILL CHANGE ITS NAME FROM NORDESTE CORPORATION TO ABE YOANDO PHARMACEUTICALS CORPORATION AS OF MAY 29, 2023.

IN ADDITION, THE BRAND NAME OF THE SUPPLEMENT WILL BE CHANGED FROM INFINIXX TO "YOANDO" ACCORDINGLY.

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We have decided to change our company name and brand name in order to deliver a "healthy, beautiful, and long-lasting society" to people not only in Japan but also all over the world. We have decided to change our company name and brand name.

YOAN" IS THE NAME OF MY ANCESTOR WHO IS THE PRESIDENT OF NMN. TO LIVE UP TO THIS NAME, AND TO BECOME "NMN IS KNOWN AS YOANDO", WE WILL CONTINUE TO PROVIDE PRODUCTS AND SERVICES WITHOUT ANY COMPROMISE, AND CONTINUE OUR ACTIVITIES FIRMLY COMMITTED TO REJUVENATION.

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THE BRAND NAME FOR SKINCARE PRODUCTS WILL CONTINUE TO BE INFINIXX.

We hope you will continue to patronize our company and our brand.

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■New Company Name

‍Japanese: Abe Yoando Pharmaceutical Co.

English: Abe Yoando Pharma Co.

Date of change: May 29, 2023

*The location of each office, telephone number, bank account, and account number will remain unchanged.

*The identity of the legal entity of the company that is the contracting entity is maintained after the company name change.

The contract concluded in the name of "Nordeste Inc." will remain valid after the company name change. 

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New company logo

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THE "∞" MARK, MEANING INFINITY, AND THE "DOUBLE HELIX OF DNA" WERE USED AS MOTIFS,

Through products that redefine health and beauty from cutting-edge life science,

It expresses our desire to create a society where people can grow old gracefully and expand their potential infinitely at any age.

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また、古来より慶事に用いられ<人と人とを結ぶ>意味をもち、

THE SHAPE OF THE "MIZUHIKI", A SYMBOL OF JAPAN'S UNIQUENESS, IS SHAPED LIKE A MIZUHIKI, WHICH MEANS "JAPAN PRIDE",

The "Möbius circle" shape of the continuous surfaces, with no distinction between the front and back, is designed to "cherish the connection with our customers and to be close to them with a true heart.

This expresses the desire to

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Greetings from Tomotaka Abe, Representative Director and 10th generation head of the Abe family

Our company has continued to provide health with Chinese herbal medicine as its starting point, and thanks to your support, we are approaching our 300th year in business.

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Since 1731, when Abe Yoan founded the family business as a Chinese herbalist, the family heads of the family have studied Chinese herbal medicine and Dutch studies and applied their skills to the benefit of the people,

We have always taken on the challenge of being of service to the times, such as a dispensing pharmacy in the Meiji era and an importer and wholesaler of health raw materials in the Showa era.

We are committed to passing on this enterprising spirit and enthusiasm to future generations by working together with our entire staff to refine and enhance it.

Continuing to provide universal value = health that does not change even in the midst of changing times

In order to commit to the spirit of our founding, we have decided to change our company name. 

To help you experience the wonder of living a youthful and energetic life for years to come,

We will continue to provide products and services without compromising anything. 

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Please keep your eyes on Abe Yoando Pharmaceutical Co. 

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■Company Profile‍

Current company name: Nordeste Corporation (until May 28, 2023)

New company name: Abe Yoando Pharmaceutical Co.

Head Office: 3-5-8 Sekihara, Adachi-ku, Tokyo

MARUNOUCHI OFFICE: MARUNOUCHI NIJUBASHI BUILDING 2F, 3-2-3 MARUNOUCHI, CHIYODA-KU, TOKYO

SENJU OFFICE/SHOWROOM: YAK KITASENJU BUILDING, 1-5-4 YANAGIHARA, ADACHI-KU, TOKYO

Founded: December 25, 1731

Established: December 6, 1984

Representative Director and President: Tomotaka Abe

Capital: 10 million yen

URL: https://www.corp.abeyoando.co.jp/ (after May 29, 2023)

THERE WILL BE NO CHANGE EXCEPT FOR THE COMPANY NAME AND SITE URL. 

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We look forward to your continued patronage of our company and products.

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