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Nordeste has been in the healthcare business for 30 years since the company was founded.
Our mission is to solve the challenges of health and aging and maximize people's life value.
Founded nearly 290 years ago, our company's starting point is traditional Japanese therapeutic medicine with its origins in Chinese herbal medicine.
Throughout our history, we have dealt with numerous raw materials that are considered beneficial to mankind, while always incorporating the latest science of the times.
At the core of our value creation is the integration of scientific and technological advances into innovative health and aging care products that are truly beneficial to our customers.
Our product development process begins with the research and development of ingredients derived from natural extracts or chemical syntheses, which are then tested for safety and efficacy and transformed into products. This process can take several years. After all the problems are cleared, only a small percentage of the products are finally delivered to our customers.
We are more than happy if our innovative products, which have overcome so many difficulties, can enhance the life value of our customers, even if only a little.
Company Name
Abe Yoando Pharmaceuticals Co.
Location
Head Office / Showroom]
1-5-4 Yanagihara, Adachi-ku, Tokyo 120-0022, Japan YAK Kitasenju Building
☎︎03-6806-2614
Head Office]
3-5-8 Sekihara, Adachi-ku, Tokyo 123-0852
☎︎03-3849-4654
[Senju Office / Showroom]
1-5-4 Yanagihara, Adachi-ku, Tokyo 120-0022 YAK Kita Senju Building
☎︎03-6806-2614
【 Marunouchi Satellite Office]
3-2-3 Marunouchi, Chiyoda-ku, Tokyo 100-0005
Marunouchi Nijubashi Building 2F
☎︎03-6822-8855
Sekihara Office]
3-5-8 Sekihara, Adachi-ku, Tokyo 123-0852, Japan
☎︎03-3849-4654
Marunouchi Office]
3-2-3 Marunouchi, Chiyoda-ku, Tokyo 100-0005, Japan
Marunouchi Nijubashi Building 2F
☎︎03-6822-8855
establishment (of a business, etc.)
1731年
Establishment
December 1984
capital stock
10,000,000円
representative director (i.e. someone chosen by the board of directors from among the directors to actually represent the company)
Tomotaka Abe
member organization
Tokyo Chamber of Commerce and Industry
Nishi-Arai Corporation
NPO Japan Society of General Medicine
Japan Propolis Council
Tekijuku Memorial Association
Operation site
Japan official store website
China official store website ( 天猫旗舰店/京东旗舰店 )
Nordeste has been in the healthcare business for 30 years since the company was founded.
Since ancient times, our philosophy has been "Jin," which means "consideration and compassion.
Jin" is especially famous in a passage from the book "Yosei-Kun"
by the Edo period scholar Kaibara Masuken, which explains its meaning as follows: "Medicine is an art of benevolence.
"The principle is to have a heart of benevolence and love, and to save others as one's aspiration.
Do not put your own interests first."
This is our pledge to work with
the heart of "Jin" in the hope that our customers' health, beauty, and prosperity will continue.
Since ancient times, our philosophy has been "Jin," which means "consideration and compassion.
Jin" is a phrase from the book "Yosei-Kun" by the Edo period scholar,
Kaihara Mashiken.
The passage "Medicine is an art of benevolence" is particularly famous.
The meaning of the phrase is explained as follows
The meaning of the phrase is explained as follows: "The principle is to have a benevolent and loving heart, and to save others as one's aspiration. Do not put your own interests first.
"The mind of benevolence and love must be the principle, and saving others must be the goal.
Do not put your own interests first
This is our pledge
to work with a heart of "benevolence" in the hope that our customers
will continue to enjoy health, beauty, and prosperity.
True (the state I should be in): honest, humble, diligent
Good (the state I should be towards others): cooperation, reflection, gratitude
Beauty (how true and good are expressed): comfort, humor, inspiration
The products and services we produce are uncompromising, honest, and genuine "truth".
Spreading "truth" with compassion is a "good" act that helps and pleases our customers.
Communicating "good" products and services to customers in an easy-to-understand, fun, and beautiful way is "beauty",
We who continue to practice this are proud to be a part of it.
The products and
services we produce are uncompromisingly honest and genuine
, and
spreading "truth" with compassion
is a "good" act that helps and pleases customers
, and
conveying "good" products and services to customers
in an easy to understand, fun and beautiful
way is "beauty",
We are proud of
continuing to practice it.
Nordeste has been in the healthcare business for 30 years since the company was founded.
Greetings
We, Abe Yoando Pharmaceuticals, have been in the business of Chinese medicine based on herbal medicine for 290 years.
Since I was a child, I was surrounded by the smells of various herbal medicines and medical herbs.
The aroma of these various herbs and medicinal herbs is like the aroma of spices.
It could be Chinese herbs, Japanese plum paste or suppon, or medicinal herbs from South America, the birthplace of my mother, a pharmacist, and many other things from both the West and the East.
Thanks to our predecessors who discovered what this material is good for and recorded it,
we have the healthy life we have today.
If there are people suffering, I want them to feel as comfortable as possible.
The medical cultures I have seen around the world are filled with such compassion.
Just as parents pray for their children's happiness and children pray for their parents' health, we want to be sincere and compassionate to our customers.
We put such thoughts into the word "Jin," which is a word for high spirituality passed down from generation to generation since ancient times.
We will continue to strive today to make our customers feel excitement and our employees feel pride and happiness.
Please look forward to Abe Yoando Pharmaceutical Co.
Nordeste has been in the healthcare business for 30 years since the company was founded.
Representative Director (10th generation of the Abe family)
Tomotaka Abe
Born in Tokyo, Japan in 1985.
Born to a father who is the current chairman of the board and a Brazilian mother who is a pharmacist, she studied at Tokyo Zokei University's Department of Sustainable Design. From an early age, he was exposed to health care culture, including Chinese medicine and South American medical herbs, and has been involved in the family business of wholesaling health foods and ingredients since his teenage years. He has traveled to North America, South America, East Asia, the Middle East, and Europe in search of the highest quality raw materials, and has developed a business network with producers and trading companies on all five continents. He is passionate about providing uncompromising products to his clients. His favorite saying is "Sanpo-yoshi".
board member
Hidetaka Ochiai
Born in Tokyo, 1955.
Certified Public Accountant. Director of Sanpo-yoshi Management Strategy Institute Co. After graduating from the School of Commerce at Waseda University, he joined a major auditing firm. He has been involved in due diligence, mergers and acquisitions for former state-run companies, major securities firms, and major venture capital firms. He has extensive experience in public listing guidance, stock price appraisals, and corporate restructuring. Currently, he is breaking new ground in "Evolutionary Strategy Theory," which integrates various management strategy theories based on "Sanpo-Zen-no-Management," and lectures throughout Japan on what is truly necessary in management practice. While lecturing on "Evolutionary Strategy Theory" at the Ministry of Foreign Affairs and Mitsubishi Research Institute, as well as in China, Russia, and other countries around the world at the request of their governments, he also publishes the main points of his lectures on his website.
http://shinsenken.jp/
Chief Brand Officer
Hiroshi Abe
Born in Tokyo, 1975.
Majored in industrial design at Chiba University Graduate School. After completing his master's degree, he joined an advertising production company. As an art director, he was involved in product design and sales promotion planning and production for major agencies and manufacturers.
He then joined a major discount store "Don Quijote" and for 17 years, as a system management director of the company and president of an IT marketing subsidiary, he was in charge of large-scale system construction and DX projects, including core systems, network infrastructure, cash registers, customer applications, EC systems, and systems for overseas offices. He is currently President of Haruniko Co.
Currently, as president of Haruniko Inc., he provides strategic consulting for corporate branding, creative/UX, systems, and DX.
special advisor
Yoshio Kimura
Born in Kagawa Prefecture in 1948.
Former Vice Minister of Health, Labor and Welfare. Former Special Assistant to the Secretary General of the Liberal Democratic Party. He has been a member of the Diet for 30 years. Currently serving as a special advisor to the LDP Special Committee on Foreign Workers, promoting "social security that leads to peace of mind" as an expert on social security. He is active in promoting the ideal of an all-participating society where everyone can play an active role in their own way, whether they are men or women, the elderly or the young, and those with disabilities or intractable diseases.
https://kimuyoshi.net/
special advisor
Kumi Senbon Kumi
Born in Nara Prefecture in 1942.
After working for Nippon Telegraph and Telephone Public Corporation (now NTT), he co-founded DDI (Daini-Denden, now KDDI) with Kazuo Inamori. He then became a professor at Keio University and founded eAccess, Inc. and subsequently eMobile (now Y! Mobile), serving as president and chairman of both companies before retiring as chairman emeritus of the board of directors of both companies. In April of the same year, he became an outside director of Renova Corporation, and in August 2015, he became Chairman of the Board of Directors.
https://semmoto.or.jp/
Nordeste has been in the healthcare business for 30 years since the company was founded.
1731 (Kyoho 16)
Abe Yoan Teiichi (the first generation) becomes the Matsudaira family's official physician for preparing and prescribing Chinese herbal medicines.
1755 (5th year of the Horeki era)
Abe Yoan Sadakata (2nd generation) is appointed as the head physician by the Matsudaira family.
1856 (Ansei 3)
Abe Yoan Teiichi (V) joins Tekijuku, a school run by Ogata Koan, together with Fukuzawa Yukichi and others to study Dutch studies.
1874 (1874)
After the upheaval at the end of the Edo period, Minoru Abe (6th generation) started a pharmacist business in Tokyo.
December 1984
Kazushige Abe (IX) establishes Nordeste Ltd. and begins selling supplements.
March 1985
Began selling Brazilian propolis products.
July 1996
Joined the Tokyo Chamber of Commerce and Industry.
December 1996
Joined Nishi-Arai Corporation Association.
October 1999
Joined Japan Propolis Council.
October 2003
JOINED THE JAPAN SOCIETY OF INTEGRATIVE MEDICINE, A NON-PROFIT ORGANIZATION.
July 2014
STARTED CONTRACT DEVELOPMENT AND MANUFACTURING (OEM) OF HEALTH FOOD PRODUCTS.
January 2017
STARTED CONTRACT DEVELOPMENT AND MANUFACTURING (OEM) OF COSMETICS.
October 2017
Tomotaka Abe (10th) is appointed as Representative Director.
February 2019
NMN PRODUCTS ARE LAUNCHED.
October 2020
BEGINS SALES OF NMN COSMETICS.
December 2020
Company name changed to Nordeste Inc.
May 2023
Company name changed to Abe Yoando Pharmaceutical Co.
Nordeste has been in the healthcare business for 30 years since the company was founded.
Our ability to maximize our own value and create a healthier and more beautiful world will brighten our future and leave a better environment for the next generation.
In addition to providing products and services, we are committed to contributing to the international and local communities in which we operate.
Organic propolis is the highest grade of plant-derived propolis. In order to be the first in the world to start selling organic propolis in 2002, we started with the environmental improvement of organic apiaries in Brazil. Since high-quality medicinal herbs are the source of high-quality propolis, we cooperate with the apiary's medicinal herb planting activities.
Puppies and kittens sold at pet stores are often separated from their mothers at a very young age, so they do not receive enough love and affection, and often grow up sickly and weak because they do not have the immune system provided by their mother's milk. On the other hand, pets abandoned by humans at local shelters are often killed. For this reason, we provide a monthly allowance to employees who foster pets from shelters to help reduce the sale of pets.
